They've inflated the market with crazy wages and transfer fees but we've never tried to compete with that. We've only just started paying players over £100k. Prior to this season, we'd try to keep wages low and on an even scale. We used to have a load of unproven talent on £30k-£60k. We hardly ever spent over £15m on a signing. Even if the FFP starts to work and clubs reduce their outgoings by a significant amount, the clubs won't slash ticket prices.