I don't understand why, it's one thing if you have an outside chance, but if you don't other than the money it's a pile of sh*t, the fact they let 3-4 teams for some countries also devalues the competition massively.
The CL IMO is ruining football somewhat because now winning cups is suddenly not that important but winning nothing and coming 4th is something amazing, history books aren't going to remember who came 4th, they won't be saying Arsenal came 4th in 2014 in 20 years time.