No, Real Madrid have recently signed the best deal that puts them ahead of Utd's deal for something over £50m a year. But prior to that, Madrid were earning £20m a year for their kit sponsorship deal. So that even puts our first Emirates jut deal ahead of Madrid's last deal.
We finished outside of the CL and on course to finish outside of the CL again. Other clubs will use our sponsorship deal as an example to negotiate a better deal for their deal. If they can't do that, it shows we've done a good deal.